Strategy + story
P A R D é
STRATEGY
The launchpad where bonds are built and ideas are set to soar.
STORY
Crafted to capture attention, take you places, and connect your purpose and passion with 26 letters.
TECHNOLOGY
It’s not just the tools, but how we integrate platforms, data and systems to drive scalability – that’s the difference.
VIBE
A voice, a mood, an energy that stirs emotion, invites a response, and sticks long after engagement.
TASTE
It’s what separates scrolling and scroll-stopping.
tALENT
The People – creators, communities and collabs that transform moments into movements.
LATEST DROPS
CoNVERSE
When you’re cut from a different cloth, you move differently, look different, and attack the game differently. Shai Gilgeous–Alexander has captivated hoop fans and trendsetters with a style that’s making everybody look at Converse.
arizona sunrise
We crashed the hard-seltzer party with an influencer-led campaign that made a splash at over 2,500 events.
A REAL good time was in effect.
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Jabali Academy
Confidence isn’t just taught—it’s lived. As a launchpad where students see endless potential in themselves and their culture, they’re shaping the next generation of global leaders.
well with all
Turn intention into action with clean essentials and laser-focused formulas. Wherever you are on your wellness journey, you’re in great company—simple, daily, and doable.
19 crimes
Everybody wants to be a badass. I built a world that reinforced this persona and dared fans to uncork their infamous side.
LA dodgers
“A Whole New Blue” is a whole new way of thinking about Dodger baseball.”
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Here’s the real scoop: I don’t just connect ideas and build worlds that align brand goals and objectives. I’m about making monumental, market-moving moves which shift the paradigm and make people feel seen, heard and hungry for more.
I look at the world like a poet looks at beauty, through a lens that allows me to have an authentic position in the conversation of human stories beyond the data.
Pardé
CAse studIeS
Converse x Shai 001
How can you show the world it’s time to see the game through a new lens? Just add the game’s MVP to a world where fashion, hoops, and luxury unapologetically collide and …
Make them all look.
Jabali academy
Jabali Academy (JA) is an independent K–8th grade school on a mission to ignite the next generation of global leaders, rooted in identity and driven by purpose. Their vibrant curriculum centers around a rich global African culture, empowering every student to know themselves and embrace a world of possibilities.
DIRECTV
Consumers take their TV seriously. So, when it comes to enjoying sports and entertainment, don’t just watch TV – DIRECTV
ZELLE
Real stories and on-the-spot fixes to problems at any scale power past trust, into a legacy of lasting bonds.
ARIZONA SUNRISE
If the goal is to make a splash in a crowded hard seltzer space you better come, REAL.
BRANDED CONTENT
L E X U s
USc
Lyrical lemonade
AT&T “Around the house”
Jackie Robinson day
AT&T “CHANGES”
HEADLINES
Your Favorite Writer's Favorite Writer
No Mixing.More Mingling.
Burst the Bubble of Fast Internet
Build A Monsterous Collection
The Future Is Bright
Hips Don’t Lie
Nimble Upstarts
Everything
Brawny_House of Brawny
Malbon_Drops_ChargeBattery
Culture Distillery:
SCHOOLING THE WACK. SPOTLIGHTING THE REAL.
Adfrocentric 101 is where culture-shifting creativity gets its headline moment.. We sniff out the freshest art, tech, fashion, film, and street-level alchemy, then serve up razor-sharp think pieces, back-alley interviews, and data-laced deep dives that brand decks bite.
One day, we’re decoding an underground trap-jazz album that just cracked the algorithm; the next, we’re live-blogging a gallery pop-up in a South Side Bank or tearing into a C-suite “diversity” rollout without sugar-coating.
Pull up, crack the seal, and take a swig.
